Search Engine Optimization

We define Search Engine Optimization as – a method or process of improving and optimizing the ranking of a website in search engine results.

With millions of pages of search results for any given keyword, webmasters would want to have their website appear among the first couple of search result listings. The higher the position or ranking, the greater the likelihood that internet users will visit your site. This Search Engine Optimization (or SEO) concept is no different from a brick-and-mortar shop where location and visibility affect how many customers will pass by the shop and hopefully drop in for a visit. On the internet, your virtual site deserves a good location and visibility, and SEO consultants believe they know how to achieve that.

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