1. Create Valuable Content:
Whether you will be setting your autoresponder to send newsletters, a free report or something else, you want the content to be valuable. No matter how many people sign up, if your content is poor, they will not stay signed up for long. So, when you write your content or if you hire a writer to do it for you, be sure that it is compelling, convincing and not too full of sales hype. The key is to strategically outline the benefits that the customer will be getting and why they cannot live without your services or products. When you do this in a way that is not pushy or obnoxious, you can really hit home with your readers. This will help to create success with your autoresponder.
2. The Magic Number 7:
Many experts will tell you that it takes people 7 times to read about a product or service before they decide to purchase it. This is very important when you're working with autoresponders and it's the reason that most online courses come in 7 parts. When you get your name out there to those people who have signed up and when you build your credibility, you will have greater success and more sales. Creating 7 part courses, e-mails or even mini-reports is a great strategic way to make a difference with your autoresponders.
3. Personalize Your Messages:
Using the recipients name in the messages, courses or reports is a great way to hit home with them. Having it in the subject line is another great way to compel them to open the e-mail in the first place. This is very important because obviously, if they're not compelled to open the message, you're not getting anywhere with your efforts. Create personalized subject lines that really spark curiosity and create an interest in opening the e-mail. Doing this will get you more sales and new customers.
Autoresponders really are ranked very high on the list of 'must haves' to become successful with online businesses. When you make sure that you've covered these 3 tricks to using them in the right way, you will be giving yourself a huge advantage! Try them out with your next autoresponder campaign and see what a difference they make.