If you want to give your Internet Marketing efforts a boost, you should consider starting a blog. It's another tool you can use to drive traffic to your web site and increase sales.
What is a Blog?
The most basic definition of a blog is a kind of online journal. It contains posts in reverse chronological order. Now, that may imply that a blog is like an online diary, and some blogs are just that. Other blogs are used to present information, interact with readers, and ultimately to sell products.
The style of a blog is more personal than that used in articles. It's more like having a conversation at a (virtual) water fountain than just presenting information.
Advantages to Having a Blog
When you have a blog (or several of them), it's a way to launch an online presence under your own name. Over time, you start to establish yourself as being an expert in the niche market you have chosen to target.
Since people will usually choose to do business with someone who they know, even through something like a series of blog posts, this is a great way to connect with potential customers. Through your postings, you provide them with information that is timely and relevant to their needs.
Make a point of posting a link to your web site on your blog. Refer to the fact that there is another place your blog visitors can go to more information or see your products.
When you let your blog visitors know that you have a new product for sale, they are more likely to buy from you because they feel as if they know something about you already. You have taken the time to establish credibility.
How to Start a Blog
Starting a blog can be done quickly and easily because there are many blog platforms you can use for FREE. Many are listed in this FREE download called The Blogging Profits Start Up Guide.
Once your account has been created, you can choose a theme for your blog from a number of options. The theme is the background color and image for your blog.
With the choices available, it may be difficult to make a decision! If you get tired of your current theme, you can change it with just a few clicks of your mouse.
You don't need to know any HTML to add content to your blog, either. The editing function is very simple and easy to use.
Keep Your Blog Content Fresh
If you want to attract regular readers to your blog, you will need to keep it updated on a regular basis. You may be able to get away with updating your web site once a month or so, but with a blog you need to plan to add content at least weekly, if not several times a week.
If this seems like too daunting a task with your other responsibilities, then you may want to consider hiring a freelance writer to ghostwrite your blog for you.
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