AdSense may be one of the fastest and easiest ways to monetize traffic to your web site whether you have products or services for sale or you simply provide free content to your visitors.
Simply stated, Google AdSense enables website operators to place some code on their site that connects to Google’s ad server content database and pulls keyword-relevant advertising onto the web pages. The webmaster gets paid a percentage of the fee that Google receives from the advertiser every time a visitor clicks on an ad. There is no charge for the webmaster to participate in AdSense. All costs are covered by the advertiser who participates in the AdSense sister program called AdWords.
Google’s sends out digital “robots” which use proprietary algorithms to parse the host web page and analyze the content in an effort to determine what keywords are relevant. It reports its findings back to Google’s ad server which then serves ads matching those keywords. Given that the entire process is automated, the “ad robots” do a pretty good job of getting the advertising content right most of the time.
The History of Google AdSense
Google AdSense has its roots in the old “Google Content-Targeted Advertising” program which they introduced back in March of 2003. Although this program was similar in concept to AdSense, there was no automated way of participating. Each webmaster negotiated a deal directly with Google, and websites that served less than 20 million page views per month were not welcome to participate.
As Google grew, they began to see how much money they were leaving on the table by excluding the smaller sites, which greatly outnumbered the sites serving over 20 million hits that were willing to serve other people’s ads. Their answer to that problem was AdSense which has no minimum traffic requirements and is open to all sites meeting Google’s content and decency requirements.
How much can you make running Google AdSense?
The answer to that question depends upon three factors:
1. How much traffic your site draws
2.How many visitors click on your ads
3.How much those ads pay per generated click
With some ads paying as much as $5 or more, it’s possible that you can generate a serious income with AdSense. There are relatively well documented cases of some people earning as much as $500 per DAY and more. Numbers like that are rare exceptions however. Even so, there is no reason why you can’t earn somewhere around $1,000 per month, or more, once you get the hang of it.
How to get started using Google AdSense
Make a visit to Google’s AdSense Site (https://www.google.com/adsense/) and sign up. Make sure that you read their Acceptable Use Policy and that you follow their content requirements. Google has their own “AdSense Police” who will have no problem booting you out of the program if you fail to walk the line.
Using Google AdSense on your site is like collecting free money. There’s no reason not to do it and potentially thousands of dollars worth of reasons to do it.
Showing posts with label Adsence. Show all posts
Showing posts with label Adsence. Show all posts
2008-12-31
2008-11-07
make money with adsence
Do You Want to Write Spam, or Do You Want to Write?
Do you dream of earning your living writing for the internet, but so far all you have earned is $3.62 from Google Adsense through your blog? Would you like to turn that $3.62 into $3,620 in only four weeks? Well guess what?
You can't !!!
No, seriously, you can't. At least it's not very likely. Not if you really want to be a writer. If you want to be a spam writer, you might be able to do it, but you will hate yourself in the morning even if you succeed.
I write web copy for this British guy who has an affiliate marketing website. Every week I review 10-25 websites that promise people they can make $5000 while they are brushing their teeth, just by setting up a dummy affiliate site and promoting a product. Then, they are told they can kick back (or brush their teeth) and watch the money roll in. Often the product is a CD or E-book on how how to make money setting up affiliate marketing sites. (Are you dizzy yet? Good!)
At first, I didn't even know this kind of thing existed. This particular writing job was one of my first, and the guy I do this for is a nice guy and pays me on time. The work is easy if a little boring. So, even though I have plenty of other more interesting projects now, I still write these reviews once a week. It takes me maybe 20 minutes, and it get $65 for that. That's $195.00 an hour, but if I did that for an hour I'd shoot myself. So I don't.
I soon realized that there is an avalanche of this crap on the web--that's why my guy has a whole website devoted to nothing but reviews of it--and 99% of it is dreadful, boring, hyped-to-the-nines garbage. I also realized that a lot of people would like to earn money actually writing for the internet as opposed to paying money to someone else to learn about MLM or affiliate marketing scams.
I am no expert on how to earn money writing, but I do currently earn more than I did at my day job just by writing for the web. So I know it can be done. I made $440 a week gross at my day job ( that IS gross! But hey, I live in Michigan...), and last week, I made $560 writing online for that week. I've got another $500 or so lined up for this week. And I still have my day job, only half-time now because I have too much writing now to work full-time elsewhere, and the writing pays better. I've only been doing this writing since November of 2007.
So, in the spirit of sharing (for free) what I've learned so far about how to earn money writing online, here are some tips. Please feel free to add your own. I'm always looking for good advice.
Plan to Work Hard I spend a LOT of time writing. But I love to write. When I'm not writing, I'm looking for new writing work or keeping track of my finances, or visiting other writers' sites and networking, or emailing my regular clients and setting up projects. This bit of advice may sound kind of silly, but if you don't love to write, I mean LOVE to write as in eat, breath, sleep, dream about it, don't try to earn money as a writer. It's not easy money, but if you keep at it, it can be good money.
Establish an Internet Presence Join several writing sites that pay-per-click like HubPages, Helium, Triond, PrintnPost, or Associated Content. You should also start your own blog with Blogger or Wordpress. Then write your ass off. Do this for at least a month, and garner any cudos you can at these sites. At Helium, you can win weekly writing contests and you can also sell articles outright in their Marketplace section. The negative there is that you are peer rated for Helium contests, and that system can be crushing to a delicate ego. But then, if you have a delicate ego and want to write for money, toughening up is a good idea anyway.
Start Your Own Website My favorite place to do this is Weebly, but there are lots of places you can set up a website without shelling out any money. The nice thing about Weebly is you don't have to know anything about HTML or code or anything, it's all done through templates and WYSIWYG functions. Although this may sound like an egomaniacal thing to do, once you start applying for freelance work, its amazingly effective in nailing projects. Buyers will often ask for samples and you can just refer them to your website. Post a real photo of yourself and a professional bio, and post four or five samples of your writing. You can also post a link to your blog. Think of this site as your online resume. Resist the urge to be flip or coy about your ambitions, and pass up avatars and animated .gifs in lieu of a real photo of your real self. Buyers want to work with a real person, not a sparkly porpoise jumping over a rainbow over and over again.
Set up a Profile at Several Freelance Sites I get most of my freelance work at Elance, but I've also heard good things about Guru.com. My daughter sent me a site called ODesk, but I don't much care for it. A lot of the work posted there is horribly underpaid. The same rules for your website apply to your profile at these freelance sites. Be serious, not flip. A sense of humor is fine, but present yourself the way you would for any job. Take some time with it and don't be modest about your accomplishments, as this is what will get you work. Some sites offer to validate your credentials for a fee, which may or may not be worth it to you, depending on your credentials. Think of any money you have to spend on this sort of thing as an investment in yourself. And remember, a lot of it will be deductible on your taxes as a business expense.
Bid On Some Jobs Bid cheap at first, and keep at it until you get something. Most of these sites allow you to bid a certain number of times for free, and after that you have to pay a membership fee. I bid for free until I got work, then I joined and paid the fee. Lots of people balk at paying the fee, but I look at it like this: The fee I pay at Elance is less than what I currently spend on gas to get to my $12/hr day job five days a week. Once you successfully complete a few jobs, you can start upping your price and being a bit more selective.
Decide What You Want to Write and What Your Boundries Are Actually I just got this piece of advice here at HubPages. It's GREAT advice. I was having trouble sporadically with clients who would advertise one thing, then ask for 12 more things once I committed to the work, without any extra pay. I don't like to use contracts. If I can't trust the person I'm writing for then I don't want to write for them. It may well take you awhile to learn what you like to write and what you don't, when and how you want to be paid, how much rewriting you are willing to do, how much pestering you are willing to take, and so on. Once you complete several projects, you will begin to see a pattern emerging regarding what goes well and what doesn't, and you will be able to sniff out the clinkers faster and faster.
Expect to Get Stiffed Occasionally Actually I'm amazed at how seldom this happens. I've been stiffed once and underpaid twice, but on all of those occasions I could see trouble brewing and did not act quickly or decisively to head it off. I try to stick with 'escrowed' work--that is, work that is set up so that the buyer puts the money up front into an escrow account through your third party freelance site, then releases it to you when you've completed the project. I have done work without escrow, and I still get paid. It just makes me nervous. The one time I got stiffed was a non-escrowed project, and to make matters worse it was an E-book so I'd already written about 12,000 words whe nthey buyer backed out. This kind of thing will happen, and you will learn from it. Don't take it personally.
Exit at the First Whiff of Trouble If a client is a pain in the butt and very demanding and unpleasant, graciously fire that client as soon as the project feels 'off'. My three unpleasant experiences (out of dozens of good ones) were all drawn out way too long in my naieve efforts to please unpleasable exploitive clients. I back out by thanking them and saying a lot of positive stuff that basically, underneath the schmaltz says, "Go away, ok?" Don't be nasty, don't be emotional, just exit ASAP. One of the best things about working for yourself is you get to fire your clients if they mistreat you.
Keep Searching for New Venues New sites spring up almost daily, so when you are bored or need a break from writing about whatever it is you are currently writing about, search the web for other writing sites. Search HubPages and sites like it for articles by people who write for money and read about what works for them. I've found so many good things this way.
Self-Publish Back in the day when you had to self-publish on real paper there was a certain stigma to doing it. However, some of the best-selling books ever were initially self-published. Here are just a few best-selling books that started out as self-published (on paper) books:
Remembrance of things Past, by Marcel Proust
Ulysses, by James Joyce
The Adventures of Peter Rabbit, by Beatrix Potter
A Time to Kill, by John Grisham
The Wealthy Barber, by David Chilton
The Bridges of Madison County
What Color is Your Parachute
In Search of Excellence by Tom Peters
The Celestine Prophecy by James Redfield
The Elements of Style by William Strunk, Jr. (and his student E. B. White)
The Joy of Cooking
When I Am an Old Woman I Shall Wear Purple
Life's Little Instruction Book
Robert's Rules of Order
Today, it's a lot easier to self-publish. You can self publish for free or a nominal fee at Lulu, CreateSpace, or BookSmart, just to name a few, and you can charge buyers by the downloadable .pdf file. If you wanted a printed paper book you can do that too. You can even order services through these sites like cover art & illustration. For a small fee you can purchase an IBSN number for your book and market it through Amazon, and also make it searchable in any library or bookstore data base.
So if you are sitting on a book you've been sending around to slushpiles for years, think about just publishing it yourself instead. If you do well, publishing houses will approach YOU. Wouldn't THAT be cool?
Keep at It Most people who succeed at what they do are relentless. They don't slap up one MLM website and lay around and collect money, they do something they love and they keep on doing it no matter what until it works out for them. They can't NOT do it; that's how much they love it. They don't take failure personally, they learn from it and keep doing whatever it is they do. The same is true of writing.
My own personal feeling about it is that, while you can teach people to write or to write better, you can't teach anybody to be a writer. You either ARE a writer or you are not a writer. If you are a writer, you know this already. If you aren't a writer and aren't sure if you are one, but you think you might like to be one, then what you need to do first and foremost is start writing, then never stop. Never stop. One day, boom, you will realize that you are pretty much writing all the time, and at that point you will also realize, that, duh, you must be a writer after all!
So that's my free advice, for what it's worth. (Which may not be much?!) Take a chance, learn and love, live and let live, be happy.
Do you dream of earning your living writing for the internet, but so far all you have earned is $3.62 from Google Adsense through your blog? Would you like to turn that $3.62 into $3,620 in only four weeks? Well guess what?
You can't !!!
No, seriously, you can't. At least it's not very likely. Not if you really want to be a writer. If you want to be a spam writer, you might be able to do it, but you will hate yourself in the morning even if you succeed.
I write web copy for this British guy who has an affiliate marketing website. Every week I review 10-25 websites that promise people they can make $5000 while they are brushing their teeth, just by setting up a dummy affiliate site and promoting a product. Then, they are told they can kick back (or brush their teeth) and watch the money roll in. Often the product is a CD or E-book on how how to make money setting up affiliate marketing sites. (Are you dizzy yet? Good!)
At first, I didn't even know this kind of thing existed. This particular writing job was one of my first, and the guy I do this for is a nice guy and pays me on time. The work is easy if a little boring. So, even though I have plenty of other more interesting projects now, I still write these reviews once a week. It takes me maybe 20 minutes, and it get $65 for that. That's $195.00 an hour, but if I did that for an hour I'd shoot myself. So I don't.
I soon realized that there is an avalanche of this crap on the web--that's why my guy has a whole website devoted to nothing but reviews of it--and 99% of it is dreadful, boring, hyped-to-the-nines garbage. I also realized that a lot of people would like to earn money actually writing for the internet as opposed to paying money to someone else to learn about MLM or affiliate marketing scams.
I am no expert on how to earn money writing, but I do currently earn more than I did at my day job just by writing for the web. So I know it can be done. I made $440 a week gross at my day job ( that IS gross! But hey, I live in Michigan...), and last week, I made $560 writing online for that week. I've got another $500 or so lined up for this week. And I still have my day job, only half-time now because I have too much writing now to work full-time elsewhere, and the writing pays better. I've only been doing this writing since November of 2007.
So, in the spirit of sharing (for free) what I've learned so far about how to earn money writing online, here are some tips. Please feel free to add your own. I'm always looking for good advice.
Plan to Work Hard I spend a LOT of time writing. But I love to write. When I'm not writing, I'm looking for new writing work or keeping track of my finances, or visiting other writers' sites and networking, or emailing my regular clients and setting up projects. This bit of advice may sound kind of silly, but if you don't love to write, I mean LOVE to write as in eat, breath, sleep, dream about it, don't try to earn money as a writer. It's not easy money, but if you keep at it, it can be good money.
Establish an Internet Presence Join several writing sites that pay-per-click like HubPages, Helium, Triond, PrintnPost, or Associated Content. You should also start your own blog with Blogger or Wordpress. Then write your ass off. Do this for at least a month, and garner any cudos you can at these sites. At Helium, you can win weekly writing contests and you can also sell articles outright in their Marketplace section. The negative there is that you are peer rated for Helium contests, and that system can be crushing to a delicate ego. But then, if you have a delicate ego and want to write for money, toughening up is a good idea anyway.
Start Your Own Website My favorite place to do this is Weebly, but there are lots of places you can set up a website without shelling out any money. The nice thing about Weebly is you don't have to know anything about HTML or code or anything, it's all done through templates and WYSIWYG functions. Although this may sound like an egomaniacal thing to do, once you start applying for freelance work, its amazingly effective in nailing projects. Buyers will often ask for samples and you can just refer them to your website. Post a real photo of yourself and a professional bio, and post four or five samples of your writing. You can also post a link to your blog. Think of this site as your online resume. Resist the urge to be flip or coy about your ambitions, and pass up avatars and animated .gifs in lieu of a real photo of your real self. Buyers want to work with a real person, not a sparkly porpoise jumping over a rainbow over and over again.
Set up a Profile at Several Freelance Sites I get most of my freelance work at Elance, but I've also heard good things about Guru.com. My daughter sent me a site called ODesk, but I don't much care for it. A lot of the work posted there is horribly underpaid. The same rules for your website apply to your profile at these freelance sites. Be serious, not flip. A sense of humor is fine, but present yourself the way you would for any job. Take some time with it and don't be modest about your accomplishments, as this is what will get you work. Some sites offer to validate your credentials for a fee, which may or may not be worth it to you, depending on your credentials. Think of any money you have to spend on this sort of thing as an investment in yourself. And remember, a lot of it will be deductible on your taxes as a business expense.
Bid On Some Jobs Bid cheap at first, and keep at it until you get something. Most of these sites allow you to bid a certain number of times for free, and after that you have to pay a membership fee. I bid for free until I got work, then I joined and paid the fee. Lots of people balk at paying the fee, but I look at it like this: The fee I pay at Elance is less than what I currently spend on gas to get to my $12/hr day job five days a week. Once you successfully complete a few jobs, you can start upping your price and being a bit more selective.
Decide What You Want to Write and What Your Boundries Are Actually I just got this piece of advice here at HubPages. It's GREAT advice. I was having trouble sporadically with clients who would advertise one thing, then ask for 12 more things once I committed to the work, without any extra pay. I don't like to use contracts. If I can't trust the person I'm writing for then I don't want to write for them. It may well take you awhile to learn what you like to write and what you don't, when and how you want to be paid, how much rewriting you are willing to do, how much pestering you are willing to take, and so on. Once you complete several projects, you will begin to see a pattern emerging regarding what goes well and what doesn't, and you will be able to sniff out the clinkers faster and faster.
Expect to Get Stiffed Occasionally Actually I'm amazed at how seldom this happens. I've been stiffed once and underpaid twice, but on all of those occasions I could see trouble brewing and did not act quickly or decisively to head it off. I try to stick with 'escrowed' work--that is, work that is set up so that the buyer puts the money up front into an escrow account through your third party freelance site, then releases it to you when you've completed the project. I have done work without escrow, and I still get paid. It just makes me nervous. The one time I got stiffed was a non-escrowed project, and to make matters worse it was an E-book so I'd already written about 12,000 words whe nthey buyer backed out. This kind of thing will happen, and you will learn from it. Don't take it personally.
Exit at the First Whiff of Trouble If a client is a pain in the butt and very demanding and unpleasant, graciously fire that client as soon as the project feels 'off'. My three unpleasant experiences (out of dozens of good ones) were all drawn out way too long in my naieve efforts to please unpleasable exploitive clients. I back out by thanking them and saying a lot of positive stuff that basically, underneath the schmaltz says, "Go away, ok?" Don't be nasty, don't be emotional, just exit ASAP. One of the best things about working for yourself is you get to fire your clients if they mistreat you.
Keep Searching for New Venues New sites spring up almost daily, so when you are bored or need a break from writing about whatever it is you are currently writing about, search the web for other writing sites. Search HubPages and sites like it for articles by people who write for money and read about what works for them. I've found so many good things this way.
Self-Publish Back in the day when you had to self-publish on real paper there was a certain stigma to doing it. However, some of the best-selling books ever were initially self-published. Here are just a few best-selling books that started out as self-published (on paper) books:
Remembrance of things Past, by Marcel Proust
Ulysses, by James Joyce
The Adventures of Peter Rabbit, by Beatrix Potter
A Time to Kill, by John Grisham
The Wealthy Barber, by David Chilton
The Bridges of Madison County
What Color is Your Parachute
In Search of Excellence by Tom Peters
The Celestine Prophecy by James Redfield
The Elements of Style by William Strunk, Jr. (and his student E. B. White)
The Joy of Cooking
When I Am an Old Woman I Shall Wear Purple
Life's Little Instruction Book
Robert's Rules of Order
Today, it's a lot easier to self-publish. You can self publish for free or a nominal fee at Lulu, CreateSpace, or BookSmart, just to name a few, and you can charge buyers by the downloadable .pdf file. If you wanted a printed paper book you can do that too. You can even order services through these sites like cover art & illustration. For a small fee you can purchase an IBSN number for your book and market it through Amazon, and also make it searchable in any library or bookstore data base.
So if you are sitting on a book you've been sending around to slushpiles for years, think about just publishing it yourself instead. If you do well, publishing houses will approach YOU. Wouldn't THAT be cool?
Keep at It Most people who succeed at what they do are relentless. They don't slap up one MLM website and lay around and collect money, they do something they love and they keep on doing it no matter what until it works out for them. They can't NOT do it; that's how much they love it. They don't take failure personally, they learn from it and keep doing whatever it is they do. The same is true of writing.
My own personal feeling about it is that, while you can teach people to write or to write better, you can't teach anybody to be a writer. You either ARE a writer or you are not a writer. If you are a writer, you know this already. If you aren't a writer and aren't sure if you are one, but you think you might like to be one, then what you need to do first and foremost is start writing, then never stop. Never stop. One day, boom, you will realize that you are pretty much writing all the time, and at that point you will also realize, that, duh, you must be a writer after all!
So that's my free advice, for what it's worth. (Which may not be much?!) Take a chance, learn and love, live and let live, be happy.
Success on Adsense – 5 Quick Tips
As you use Google's AdSense for more and more time you begin to learn from the mistakes of the past, and you slowly begin to realize which of your actions kept your site from reaching its full potential.But an important part to making a mistake is telling people about it and teaching them how to avoid making the same mistake. So this is a list of the top five mistakes people using AdSense make.You should read them well, and see if any of them is applicable to your contents. If it is, you must stop and attempt to fix such errors as quickly as possible.The first major no-no that everyone seems to be hitting at one point or another has to do with breaking the rules. Google's AdSense is a great program but it relies on you respecting a few set rules.The most important thing is not to create "artificial clicks" through any means possible. Never click your own links, never ask your friends or close ones to click the links and never, by any means have your content encouraging the visitors to click the links. You run the risk of being permanently banned, and that will definitely damage your revenue.Failing to comply with Google's terms could have your AdSense account suspended. And this is why this rule is by all means the most important one of all. It's because this is the difference between life or death.The second thing users get wrong a lot of time is having a bad color palette for ads. Many times this happens because the publishers aren't knowledgeable enough to change default color palettes.Others just can't seem to spend enough time in changing those defaults. Having bad ads that stand out is sure to push people away from clicking; whilst having something which is clearly visible yet distinctive will.Third, of course, the position of the ads is probably the key element you should get right if you want to maximize your profits with AdSense. This is noted in a lot of places on the web and Google talks about this as well. Google can provide you with statistics which illustrate what positions work particularly well on your website.Fourthly, banner ads are also a very bad idea if you're using AdSense. 480x60 type ads are a sure way to drive many people away as most Internet surfers have developed a natural resistance to such means of advertising.And last, but clearly not least, is not taking care of the site running the ads. Because ultimately it doesn't matter how cool the site is itself. If it doesn't have updated contents and a lot of daily visitors it will probably never earn you any serious AdSense revenues.So these are the most important five things people get wrong while using the AdSense program. But of course if you don't like this means of expressing the issues, here are the top five things you should do to ensure your AdSense ads are constantly bringing in that revenue.Never break Google's policy. Don't make visitors create "artificial clicks" on your website regardless of the person doing so or the reason. Make sure your ads have the right colors that blend in with your site, and make sure they're positioned in the right places to attract as many customers as possible. Always try to avoid using banner-like (480x60) adds unless you really know what you're doing and constantly keep your site fresh and up to date.
Why Use Adsense ?
Undoubtedly, you've heard about Google's AdSense and you are thinking about giving it a go. But is it really worth placing an AdSense banner on your site?The answer is a definite yes. You could always have some other banner on your site, or even use some search of affiliate ad program and that would probably make you some money, given of course that your site enjoys a healthy amount of visitors. However with affiliate marketing, it is expected that the visitor from your website completes a sale before you are remunerated.But that's nowhere near what you get for using AdSense. There are people who earn in excess of 100.000 dollars per year by using AdSense. And it doesn't just stop with making more money. Firstly, the ads are text only. That means they're by far less obtrusive on your visitors then your average, flashy banner that's designed to catch the eye of the visitor.Sure, you'll have to ensure they get better placement, so as to be noticed but despite that they don't bother viewer’s as much as traditional ads. Think about the many sites you've seen using pop-ups, floating banners and many other schemes that will have visitors screaming in anger every time they visit the said website. You can actually do better then that, annoying people less and still making an amount of money.Secondly, the ads are generated based on the contents of your site automatically. When you use an affiliate ad program, you have to specify certain categories that your sites belong to.However, if any page on your site falls outside of these categories, the banners aren't targeted anymore. And what that means is that you're potentially showing ads to people who don't have any interest in them and that can lead to inefficiencies.With Google AdSense that just about never happens: the ads present on your site will always be in sync with whatever your visitors are interested in and that adds to your site's value and to the revenue it produces.What's more, the look of these banners and their size is customizable, which means they will feel more integrated with the rest of your site's content, which brings an increase in your site's overall visual quality as opposed to a traditional approach.For many people, there's also a great problem with finding people to advertise on their site as well. AdSense is clearly the easiest solution available to this problem today.
what is adsence???????????
If you look at the Internet a few years back, you'll see that advertising was done in a way that was very similar to other types of media like television, or actually, more like what you see in a newspaper.You'd enter a site, and in some location you'd get to see a banner (often these were quite numerous and very large), which would present and ad for whatever company was paying for adds on your space.But there was one problem with this kind of advertising. It really wasn't exploiting the fact that the adds weren't in some newspaper, but were instead presented over the Internet.You've probably noticed a lot of things like this over the pages you've browsed. You're looking at an on-line shop, looking for a watch but you get a banner that advertises a car.While you might, at some later point want to buy a car, right now you're looking for a watch and it would have surely been nice if the banner were advertising a watch, because then you would have probably clicked it.Well that's also what the folks at Google thought of, so they came up with a killer idea. This is knows as Google AdSense, and it's known as a targeted advertising programWhat you do (as a web designer / website owner) is, instead of jumping through hoops to get some banner on your site that your visitors won't even care about, is you just allocate some region of the screen.You then sign up for the Google AdSense program, you insert a small snippet of code in your webpage and Google ensures that in the location you specify, a banner will appear, presenting adds relevant to the contents of your site.It's very easy for Google to do this because Google is a search engine company. It looks for the key words in your page, searches a database of websites to find the ones related to whatever is on your page and presto: a targeted ad.You (the webmaster) get a fee for each visitor that clicks on an adsense banner on your site. Now that's bound to happen more often then with a traditional banner because people are actually interested in what's in that banner (otherwise, they wouldn't be on your page would they?).But, this also does wonders for the people who want to advertise. And it's because of the same reason. The greatest thing about Google AdSense is that all the content in a banner is relevant.This relevancy is the key to the programs success, and also the reason why everyone remains happy. The advertiser has a relevantly placed advert, the publisher earns money from their content and Google take their cut.Of course, as always, Google has set some high standards for its AdSense program, in terms of looks and functionality. You can't have more than two such banners on your website and Google only inserts text in these banners.So an extra benefit is that AdSense advertising is a lot less obtrusive then regular advertising. But this also means you should position the banner better because it's possible that visitors might miss it altogether.So in the end, Google AdSense is an advertising program that is unique because the ads are relevant to the content on the site. Anyone that wants to advertise pays Google for it. Anyone who wants to place ads on their site does this through AdSense, getting paid by Google in the process.All transactions are run through Google, and the advertisers and publishers get access to statistics which help them to understand and moderate the effectiveness of their campaign.The whole process is elegant, simple and effective from anyone in the chain, from site visitors to advertisers, and it's one of the reasons Google are known for their innovation and new thinking.
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