An Adsense code comes in the form of HTML codes that publishers or webmasters insert anywhere on their website through the use of a text editor, like notepad. These codes are available for free upon signing up to Google Adsense, provided the company has given its approval. Contrary to popular notion, knowledge in basic HTML code is not necessary in creating a website and incorporating Adsense, since whatever formats one chooses, codes are automatically generated and all one has to do is to copy and paste onto the site.
Before creating or using an Adsense code, it is important to bear in mind that HTML editors are different from one another and detailed instructions regarding these codes are not provided by Google. Thus, for those who do not have thorough knowledge in HTML, it is advised that codes derived from Google should not be changed. Doing so will cause errors to show up on the site and might violate Adsense rules.
To properly set up and use an Adsense code, begin by copying the code sandwiched by the HTML's body tags. When using WYSIWYG editor like FrontPage, it's best to place the Adsense code on the Source or Code view. However, if Frames is used in the page, place the code on the frame which has the main content, which is used by Google in targeting ads.
After uploading the edited web page, ads should show immediately on the site page. The ads will initially be regarded as Public Service Ads and not be redirected to the site page, since Google will first crawl the content of the page to know what ads are best fitted on the website. Once the Google crawler visits the site page (usually after a couple of minutes), one should finally notice ads being directed to the site page.
Showing posts with label google adsence tips. Show all posts
Showing posts with label google adsence tips. Show all posts
2008-11-24
Adsense Tools
When a site is already equipped with Adsense, one might want to enhance his earning power by using some Adsense tools that can be found on the web. Some of these Adsense tools may come for free, while others may require subscription fees. Nevertheless, they certainly come handy and possibly add more profits to the business.
One such example of an Adsense tool is AdWords Bidding. AdWords Bidding Tool helps one figure out which keywords bring in the money. This tool determines keywords with the highest paying Adsense. On the other hand, the Overture Bidding Tool, Overture's version, also gives one a list of keywords and sample bid amounts.
Another must-have tool is the Word Tracker. Essentially, this tool indicates how many times people searched for a specific keywords. It also shows one how many sites use the specific keywords. Based on these information, one could easily determine the contents and the necessary adjustments needed by the site.
There are other Adsense tools that provide details on the clicks and rates. For instance, with one click of the Adsense Notifier, one can view the total clicks, daily earnings, impressions, and CTR for the site's Adsense. Meanwhile, the AdWords Traffic Estimator keeps track of the clicks of the keywords used, based on publisher statistics.
Other equally helpful Adsense tools include the Adsense Preview Tool and Competive Ads Filter. Through the Preview Tool, one can then determine if the ad is needed or not; one has just to right click on the Adsense for a window to pop and show you ad samples. Competitive Ad Filter, on the other hand, basically helps one keep users in the site, lock out irrelevant ads, and prevent low paying publishers appearing on the site's page.
One such example of an Adsense tool is AdWords Bidding. AdWords Bidding Tool helps one figure out which keywords bring in the money. This tool determines keywords with the highest paying Adsense. On the other hand, the Overture Bidding Tool, Overture's version, also gives one a list of keywords and sample bid amounts.
Another must-have tool is the Word Tracker. Essentially, this tool indicates how many times people searched for a specific keywords. It also shows one how many sites use the specific keywords. Based on these information, one could easily determine the contents and the necessary adjustments needed by the site.
There are other Adsense tools that provide details on the clicks and rates. For instance, with one click of the Adsense Notifier, one can view the total clicks, daily earnings, impressions, and CTR for the site's Adsense. Meanwhile, the AdWords Traffic Estimator keeps track of the clicks of the keywords used, based on publisher statistics.
Other equally helpful Adsense tools include the Adsense Preview Tool and Competive Ads Filter. Through the Preview Tool, one can then determine if the ad is needed or not; one has just to right click on the Adsense for a window to pop and show you ad samples. Competitive Ad Filter, on the other hand, basically helps one keep users in the site, lock out irrelevant ads, and prevent low paying publishers appearing on the site's page.
Adsense Fraud
Like in any other industry, fraud is not a new thing in Google Adsense. Although Google has made significant stride in addressing Adsense frauds, there is still so much that has to be done to protect the interest of advertisers. Apparently, it is the Adsense publishers who usually resort to cheating for the reason that Adsense is the best source of income for site publishers.
Adsense fraud comes in several ways. One way is through use of click bot software designed to commit fraud. Such software can be purchased online and can automate clicks. Another way is through deliberate and manual clicking of ads. In this way, friends and relatives with different IP addresses can be accomplices. Another form of Adsense fraud is when cheaters lure potential clickers of high paying keywords. To entice clickers, these people employ misleading items such as possible rewards and promotions, in exchange for Google ads clicks.
With the rampage of Adsense fraud, addressing the problem should not be just the concern of Google. Advertisers should also be proactive in doing their share. Instituting measures like the setting up of an ad campaign tracker software is one way to reduce fraud clicks. A tracker is a very potent tool for any site owner in monitoring site visitors. The tracker can also tell right on the first visit if a particular visitor is serious or just doing some clicks for fraud. In this way, tracker software serves as valid evidence for any site owner to convince Google that he is being cheated.
Adsense fraud comes in several ways. One way is through use of click bot software designed to commit fraud. Such software can be purchased online and can automate clicks. Another way is through deliberate and manual clicking of ads. In this way, friends and relatives with different IP addresses can be accomplices. Another form of Adsense fraud is when cheaters lure potential clickers of high paying keywords. To entice clickers, these people employ misleading items such as possible rewards and promotions, in exchange for Google ads clicks.
With the rampage of Adsense fraud, addressing the problem should not be just the concern of Google. Advertisers should also be proactive in doing their share. Instituting measures like the setting up of an ad campaign tracker software is one way to reduce fraud clicks. A tracker is a very potent tool for any site owner in monitoring site visitors. The tracker can also tell right on the first visit if a particular visitor is serious or just doing some clicks for fraud. In this way, tracker software serves as valid evidence for any site owner to convince Google that he is being cheated.
2008-09-27
AdSense CPCCPC
AdSense CPCCPC (cost-per-click) advertisement is a kind of program that Google uses for its AdSense software. It is a program very much in demand among companies who want to advertise their products online. AdSense CPC programs are currently the largest pay-per-click connection, largely due to the top position being enjoyed by Google at present.However, the success of AdSense CPC cannot be solely attributed to Google's enormous popularity. It is actually the Adsense system currently in place and being applied to its CPC ads that proves to be the main factor in attracting consumers to seek CPC advertisements.The primary feature of AdSense CPC advertisements is its ads selection process. Advertisements seeking to be distributed and posted on the AdSense website are filtered and screened based on keyword relevance. With such stringent measures involved, the CPC ads program has definitely earned a solid reputation in the online advertising world.There are several requirements that companies need to meet before their ads can be posted on the Adsense webite. Basically, the ads should have content commonality with the website before they can be given permission to get posted. The logic behind this is that most net surfers only visit the sites that they find to be interesting. It is thus imperative that a given advertisement has content relevance to the website so that online visitors will get to notice it and eventually click on it.Aside from content relevance, another good feature of AdSense CPC is that it allows web owners to choose the designs of the ads that would fit perfectly to their own websites. CPC ads also allow Adsense clients to perform regular monitoring of their records, a feature highly recommended by many AdSense subscribers because it indicates how transparent AdSense is in dealing with subscribers' revenues.
adsence tips
The foremost objective of any AdSense client is to maximize his earnings as a web publisher.However, this task is not an easy one, especially for the new breed of businessmen - the internet has become an increasingly competitive marketplace.Our site focuses on AdSense tips that can actually boost the revenue of any AdSense client's business. Though they may seem obvious to some, these fundamental tips are the keys to your success.First, it is important to research your targeted keywords (if you have no idea what we're talking about, you may want to start at this site). Sneak a peek at the most popular keywords online, how frequently they are searched, and what type of competition each has. Next, and likely most important - pay attention to your content. Too frequently, new web publishers are so keen to publish their Adsense websites and 'get rich quick' that they forget the most important aspect of their website - the subject material itself. While it may seem like a good idea at the time, sites with no useable content will not attract any surfers, let alone entice them to click on your ads.
The third AdSense tip is all about the perfect format. The better earners are placed in well thought out locations, setup in a format that outperforms other ads, and makes use of color tones that are attention-grabbers. You just need to figure out which is the most suitable to your requirements. This will come with trial and error, along with experience. Then, there's the statistical report. Like in most businesses, feedback is the guiding light to help you see whether you are trudging the right track or not. It is wise to always be on the lookout for the effects of your commercial moves and see which ones work.The best performers in all those four aspects will naturally generate better revenues.
The third AdSense tip is all about the perfect format. The better earners are placed in well thought out locations, setup in a format that outperforms other ads, and makes use of color tones that are attention-grabbers. You just need to figure out which is the most suitable to your requirements. This will come with trial and error, along with experience. Then, there's the statistical report. Like in most businesses, feedback is the guiding light to help you see whether you are trudging the right track or not. It is wise to always be on the lookout for the effects of your commercial moves and see which ones work.The best performers in all those four aspects will naturally generate better revenues.
adsence tricks
Ads can work well in-between other stuff. On a games site of mine, some of the games don't contain ads next to the game area; the AdSense ad will only be shown in-between game rounds. This is the time the visitor is not concentrating on performing a task but might take a small break, and be open to the option of visiting new sites.
Put too much emphasis on AdSense and your site may be linked to less. The more available space you dedicate to AdSense on your site, and the less you differentiate between ads and content in your design, the more money you earn with the program, right? Not quite. While pushing the AdSense may result in short-term gains, it might also convince some visitors that the site is too crowded to be worth visiting again. And some of those visitors may also be bloggers or other people who might otherwise help to promote your site with links to it. And the less your site gets linked to, the less traffic it gets, meaning AdSense revenues may go down in the long term.
Even if you get huge traffic, the AdSense income from the site is more dependent on the site type and audience. Google targets AdSense ads automatically to the site content. Or at least, it does so ideally – but some types of content fare better than others with this targeting. I noticed for instance that AdSense does better on a games site than on a technology blog. I also heard people say that AdSense does quite good on product oriented blogs; say, one post solely about the iPod; another post solely about Gadget XYZ, and so on.
Image ads can be relevant and work for you, but they might also apall some visitors. Google's AdSense program gives you the option to choose between a couple of different ad formats. Two main groups are text ads vs text & image ads. When you choose the latter, Google will deliver what they deem works best for your content (or so one would hope, and it would be in Google's best self-interest to serve you the best possible ad, it seems).However, Google doesn't really know your layout preferences, and they don't really understand when your audience thinks ads are "too much"; and considering image ads include Flash animations (which you can't disable, once you go for image ads), Flash animations may well push some people away. One thing you can do is to only show image ads in areas where they don't disturb the content, e.g. at the end of posts. Also, you might want to listen to visitor feedback on the ads being served; I received emails before that the blinking ad on this or that site made a person want to leave the site, at which point I blocked the specific advertiser via the AdSense Setup -> Competitive Ad Filter option.
When it comes to context sensitive targeting, you can increase or lower the importance of certain parts of your page. To help Google find a matching ad for your content, you can use the HTML comment syntax by encapsulating more important parts with
... your important site content here ...
.Or, to lower the importance of a section, use:
... your not so important site content here ...
(Google notes that it may take up to 2 weeks for this change to your site will be taken into account by the AdSense.)What if your site doesn't have any good matchable content to begin with, though? Say, the page just includes an image. Well, for the reasons of search engine optimization but also ad optimization you might want to consider using at least a descriptive title, an explanatory footer containing the important keywords or keyphrases (the kind of footer that actually helps the human visitor by explaining what the page is about). In the case of image content, reasonable alt and title attribute texts should be used as well.**Whatever you do, don't resort to "keyword-stuffing" as it doesn't help your visitors and may get your page ranked lower in search engines.
Be aware of risks when you change ad layouts too much. I once had a system on the server to randomly differ between various AdSense layouts on the same page. Doing so I was hoping to add some good variety to keep the ads at least somewhat interesting and notable. Shortly after I stopped doing so and simply included a rather big static area for the AdSense to "do what it wants," the AdSense revenues for that site increased. Now, I don't know if this was a coincidence of some sorts, as revenues often go down or up even when you don't do anything, but it might well have been that there was a connection between adding too much homemade randomization, and lowered revenues.At another time, during the redesign of this blog, I switched from one ad format to another for the end-of-posts AdSense ad space. This, combined with perhaps other layout changes, suddenly cut the ad revenues in half for the blog. It took me some time to realize that I had some ad channels* set up for the specific old layout size, and by changing this I must have kicked out all those advertisers who were pushing their ads through the channel.*This setting can be found at AdSense Setup -> Channels.
Use competing ad systems when AdSense doesn't seem to work for a site. At CoverBrowser.com, which shows galleries of comic and book covers and so on, I tried including AdSense ads in "non-annoying" places in the layout (including trying to use AdSense affiliate links via AdSense Setup -> Referrals), but this didn't seem to work at all. However I then tried "affiliating" the "buy" link below individual covers, utilizing the eBay affiliate commission system offered by AuctionAds.com*. (Disclosure: Patrick Gavin, co-owner of AuctionAds, paid me for consulting before on other projects, like Sketchcast.com.) This worked a lot better, and as it was simply connected to an existing site feature, it also didn't add clutter.
Ads can work well in-between other stuff. On a games site of mine, some of the games don't contain ads next to the game area; the AdSense ad will only be shown in-between game rounds. This is the time the visitor is not concentrating on performing a task but might take a small break, and be open to the option of visiting new sites.
Put too much emphasis on AdSense and your site may be linked to less. The more available space you dedicate to AdSense on your site, and the less you differentiate between ads and content in your design, the more money you earn with the program, right? Not quite. While pushing the AdSense may result in short-term gains, it might also convince some visitors that the site is too crowded to be worth visiting again. And some of those visitors may also be bloggers or other people who might otherwise help to promote your site with links to it. And the less your site gets linked to, the less traffic it gets, meaning AdSense revenues may go down in the long term.
Even if you get huge traffic, the AdSense income from the site is more dependent on the site type and audience. Google targets AdSense ads automatically to the site content. Or at least, it does so ideally – but some types of content fare better than others with this targeting. I noticed for instance that AdSense does better on a games site than on a technology blog. I also heard people say that AdSense does quite good on product oriented blogs; say, one post solely about the iPod; another post solely about Gadget XYZ, and so on.
Image ads can be relevant and work for you, but they might also apall some visitors. Google's AdSense program gives you the option to choose between a couple of different ad formats. Two main groups are text ads vs text & image ads. When you choose the latter, Google will deliver what they deem works best for your content (or so one would hope, and it would be in Google's best self-interest to serve you the best possible ad, it seems).
However, Google doesn't really know your layout preferences, and they don't really understand when your audience thinks ads are "too much"; and considering image ads include Flash animations (which you can't disable, once you go for image ads), Flash animations may well push some people away. One thing you can do is to only show image ads in areas where they don't disturb the content, e.g. at the end of posts. Also, you might want to listen to visitor feedback on the ads being served; I received emails before that the blinking ad on this or that site made a person want to leave the site, at which point I blocked the specific advertiser via the AdSense Setup -> Competitive Ad Filter option.
When it comes to context sensitive targeting, you can increase or lower the importance of certain parts of your page. To help Google find a matching ad for your content, you can use the HTML comment syntax by encapsulating more important parts with
... your important site content here ...
.Or, to lower the importance of a section, use:
... your not so important site content here ...
(Google notes that it may take up to 2 weeks for this change to your site will be taken into account by the AdSense.)
What if your site doesn't have any good matchable content to begin with, though? Say, the page just includes an image. Well, for the reasons of search engine optimization but also ad optimization you might want to consider using at least a descriptive title, an explanatory footer containing the important keywords or keyphrases (the kind of footer that actually helps the human visitor by explaining what the page is about). In the case of image content, reasonable alt and title attribute texts should be used as well.*
*Whatever you do, don't resort to "keyword-stuffing" as it doesn't help your visitors and may get your page ranked lower in search engines.
Be aware of risks when you change ad layouts too much. I once had a system on the server to randomly differ between various AdSense layouts on the same page. Doing so I was hoping to add some good variety to keep the ads at least somewhat interesting and notable. Shortly after I stopped doing so and simply included a rather big static area for the AdSense to "do what it wants," the AdSense revenues for that site increased. Now, I don't know if this was a coincidence of some sorts, as revenues often go down or up even when you don't do anything, but it might well have been that there was a connection between adding too much homemade randomization, and lowered revenues.
At another time, during the redesign of this blog, I switched from one ad format to another for the end-of-posts AdSense ad space. This, combined with perhaps other layout changes, suddenly cut the ad revenues in half for the blog. It took me some time to realize that I had some ad channels* set up for the specific old layout size, and by changing this I must have kicked out all those advertisers who were pushing their ads through the channel.
*This setting can be found at AdSense Setup -> Channels.
Use competing ad systems when AdSense doesn't seem to work for a site. At CoverBrowser.com, which shows galleries of comic and book covers and so on, I tried including AdSense ads in "non-annoying" places in the layout (including trying to use AdSense affiliate links via AdSense Setup -> Referrals), but this didn't seem to work at all. However I then tried "affiliating" the "buy" link below individual covers, utilizing the eBay affiliate commission system offered by AuctionAds.com*. (Disclosure: Patrick Gavin, co-owner of AuctionAds, paid me for consulting before on other projects, like Sketchcast.com.) This worked a lot better, and as it was simply connected to an existing site feature, it also didn't add clutter.
Put too much emphasis on AdSense and your site may be linked to less. The more available space you dedicate to AdSense on your site, and the less you differentiate between ads and content in your design, the more money you earn with the program, right? Not quite. While pushing the AdSense may result in short-term gains, it might also convince some visitors that the site is too crowded to be worth visiting again. And some of those visitors may also be bloggers or other people who might otherwise help to promote your site with links to it. And the less your site gets linked to, the less traffic it gets, meaning AdSense revenues may go down in the long term.
Even if you get huge traffic, the AdSense income from the site is more dependent on the site type and audience. Google targets AdSense ads automatically to the site content. Or at least, it does so ideally – but some types of content fare better than others with this targeting. I noticed for instance that AdSense does better on a games site than on a technology blog. I also heard people say that AdSense does quite good on product oriented blogs; say, one post solely about the iPod; another post solely about Gadget XYZ, and so on.
Image ads can be relevant and work for you, but they might also apall some visitors. Google's AdSense program gives you the option to choose between a couple of different ad formats. Two main groups are text ads vs text & image ads. When you choose the latter, Google will deliver what they deem works best for your content (or so one would hope, and it would be in Google's best self-interest to serve you the best possible ad, it seems).However, Google doesn't really know your layout preferences, and they don't really understand when your audience thinks ads are "too much"; and considering image ads include Flash animations (which you can't disable, once you go for image ads), Flash animations may well push some people away. One thing you can do is to only show image ads in areas where they don't disturb the content, e.g. at the end of posts. Also, you might want to listen to visitor feedback on the ads being served; I received emails before that the blinking ad on this or that site made a person want to leave the site, at which point I blocked the specific advertiser via the AdSense Setup -> Competitive Ad Filter option.
When it comes to context sensitive targeting, you can increase or lower the importance of certain parts of your page. To help Google find a matching ad for your content, you can use the HTML comment syntax by encapsulating more important parts with
... your important site content here ...
.Or, to lower the importance of a section, use:
... your not so important site content here ...
(Google notes that it may take up to 2 weeks for this change to your site will be taken into account by the AdSense.)What if your site doesn't have any good matchable content to begin with, though? Say, the page just includes an image. Well, for the reasons of search engine optimization but also ad optimization you might want to consider using at least a descriptive title, an explanatory footer containing the important keywords or keyphrases (the kind of footer that actually helps the human visitor by explaining what the page is about). In the case of image content, reasonable alt and title attribute texts should be used as well.**Whatever you do, don't resort to "keyword-stuffing" as it doesn't help your visitors and may get your page ranked lower in search engines.
Be aware of risks when you change ad layouts too much. I once had a system on the server to randomly differ between various AdSense layouts on the same page. Doing so I was hoping to add some good variety to keep the ads at least somewhat interesting and notable. Shortly after I stopped doing so and simply included a rather big static area for the AdSense to "do what it wants," the AdSense revenues for that site increased. Now, I don't know if this was a coincidence of some sorts, as revenues often go down or up even when you don't do anything, but it might well have been that there was a connection between adding too much homemade randomization, and lowered revenues.At another time, during the redesign of this blog, I switched from one ad format to another for the end-of-posts AdSense ad space. This, combined with perhaps other layout changes, suddenly cut the ad revenues in half for the blog. It took me some time to realize that I had some ad channels* set up for the specific old layout size, and by changing this I must have kicked out all those advertisers who were pushing their ads through the channel.*This setting can be found at AdSense Setup -> Channels.
Use competing ad systems when AdSense doesn't seem to work for a site. At CoverBrowser.com, which shows galleries of comic and book covers and so on, I tried including AdSense ads in "non-annoying" places in the layout (including trying to use AdSense affiliate links via AdSense Setup -> Referrals), but this didn't seem to work at all. However I then tried "affiliating" the "buy" link below individual covers, utilizing the eBay affiliate commission system offered by AuctionAds.com*. (Disclosure: Patrick Gavin, co-owner of AuctionAds, paid me for consulting before on other projects, like Sketchcast.com.) This worked a lot better, and as it was simply connected to an existing site feature, it also didn't add clutter.
Ads can work well in-between other stuff. On a games site of mine, some of the games don't contain ads next to the game area; the AdSense ad will only be shown in-between game rounds. This is the time the visitor is not concentrating on performing a task but might take a small break, and be open to the option of visiting new sites.
Put too much emphasis on AdSense and your site may be linked to less. The more available space you dedicate to AdSense on your site, and the less you differentiate between ads and content in your design, the more money you earn with the program, right? Not quite. While pushing the AdSense may result in short-term gains, it might also convince some visitors that the site is too crowded to be worth visiting again. And some of those visitors may also be bloggers or other people who might otherwise help to promote your site with links to it. And the less your site gets linked to, the less traffic it gets, meaning AdSense revenues may go down in the long term.
Even if you get huge traffic, the AdSense income from the site is more dependent on the site type and audience. Google targets AdSense ads automatically to the site content. Or at least, it does so ideally – but some types of content fare better than others with this targeting. I noticed for instance that AdSense does better on a games site than on a technology blog. I also heard people say that AdSense does quite good on product oriented blogs; say, one post solely about the iPod; another post solely about Gadget XYZ, and so on.
Image ads can be relevant and work for you, but they might also apall some visitors. Google's AdSense program gives you the option to choose between a couple of different ad formats. Two main groups are text ads vs text & image ads. When you choose the latter, Google will deliver what they deem works best for your content (or so one would hope, and it would be in Google's best self-interest to serve you the best possible ad, it seems).
However, Google doesn't really know your layout preferences, and they don't really understand when your audience thinks ads are "too much"; and considering image ads include Flash animations (which you can't disable, once you go for image ads), Flash animations may well push some people away. One thing you can do is to only show image ads in areas where they don't disturb the content, e.g. at the end of posts. Also, you might want to listen to visitor feedback on the ads being served; I received emails before that the blinking ad on this or that site made a person want to leave the site, at which point I blocked the specific advertiser via the AdSense Setup -> Competitive Ad Filter option.
When it comes to context sensitive targeting, you can increase or lower the importance of certain parts of your page. To help Google find a matching ad for your content, you can use the HTML comment syntax by encapsulating more important parts with
... your important site content here ...
.Or, to lower the importance of a section, use:
... your not so important site content here ...
(Google notes that it may take up to 2 weeks for this change to your site will be taken into account by the AdSense.)
What if your site doesn't have any good matchable content to begin with, though? Say, the page just includes an image. Well, for the reasons of search engine optimization but also ad optimization you might want to consider using at least a descriptive title, an explanatory footer containing the important keywords or keyphrases (the kind of footer that actually helps the human visitor by explaining what the page is about). In the case of image content, reasonable alt and title attribute texts should be used as well.*
*Whatever you do, don't resort to "keyword-stuffing" as it doesn't help your visitors and may get your page ranked lower in search engines.
Be aware of risks when you change ad layouts too much. I once had a system on the server to randomly differ between various AdSense layouts on the same page. Doing so I was hoping to add some good variety to keep the ads at least somewhat interesting and notable. Shortly after I stopped doing so and simply included a rather big static area for the AdSense to "do what it wants," the AdSense revenues for that site increased. Now, I don't know if this was a coincidence of some sorts, as revenues often go down or up even when you don't do anything, but it might well have been that there was a connection between adding too much homemade randomization, and lowered revenues.
At another time, during the redesign of this blog, I switched from one ad format to another for the end-of-posts AdSense ad space. This, combined with perhaps other layout changes, suddenly cut the ad revenues in half for the blog. It took me some time to realize that I had some ad channels* set up for the specific old layout size, and by changing this I must have kicked out all those advertisers who were pushing their ads through the channel.
*This setting can be found at AdSense Setup -> Channels.
Use competing ad systems when AdSense doesn't seem to work for a site. At CoverBrowser.com, which shows galleries of comic and book covers and so on, I tried including AdSense ads in "non-annoying" places in the layout (including trying to use AdSense affiliate links via AdSense Setup -> Referrals), but this didn't seem to work at all. However I then tried "affiliating" the "buy" link below individual covers, utilizing the eBay affiliate commission system offered by AuctionAds.com*. (Disclosure: Patrick Gavin, co-owner of AuctionAds, paid me for consulting before on other projects, like Sketchcast.com.) This worked a lot better, and as it was simply connected to an existing site feature, it also didn't add clutter.
2008-09-23
how to put google ads on site
Managing URL’s and channels
Adsense channels is one area where it’s really easy to go overboard with stats. You can set up URL channels to compare how one website is doing to another. You can also set up sub channels for each URL. If you wanted to you do something channels like this:
domain1.com - 728 banner
domain1.com - 336 block
domain1.com - text link
domain2.com - 728 banner
domain2.com - image banner
domain2.com - 336 block
domain3.com - 300 block
While this is great for testing and knowing who clicks where and why, it makes your reporting a little wonky. Your total number will always be correct but when you look at your reports with a channel break down things will get displayed multiple times and not add up to correct total. Makes things pretty confusing, so decide if you really need/want that level of reporting detail. TIP: At the very least you want to know what URL is generating the income so be sure to enter distinct URL channels.
Site Design and Integration
Once you know you are going to put adsense on your website you’re going to have to consider where to put it. If this is new site it’s easier, if it’s an existing site it’s more difficult. While there are some people who will be able to do it, in most cases I’d say if you just slap the adsense code in, you’ll end up with a frankensite monster (props to Tedster of WMW for the buzzword). While every website is different, Google has published some heat maps showing the optimal locations. No surprise that the best spots are middle of the page and left hand side. Now I’ve done really well by placing it on the right, but you should know why you’re doing it that way before hand, and be prepared to change it if it doesn’t work out.
Google has also has published a list of the highest performing ad sizes:
336×280 large rectangle
300×250 inline rectangle
160×600 wide skyscraper
From the sites that I run, I do really well with the 336 rectangle and 160 skyscraper. My next best performing ad size is the 728 leaderboard, I don’t really use the 300 inline rectangle too often. So really it depends on how well you integrate these into your site. Placement can have a dramatic effect on performance. TIP: When working on a new site or new layout you may want to give each location it’s own channel for a little while until you understand the users behavior.
Another ‘trick’ that can increase your CTR is by blending your adsense into your body copy. For example if your body copy is black, remove the adsense border and make the title, text, and URL black.TIP: Try changing all of your page hyperlinks to a high contrast color (like dark red or a bold blue) then change the adsense title to the same color.
The one area where I’ve found blended ads don’t perform as well is forums, especially ones with a high volume of repeat members. Regular visitors develop banner blindness pretty quickly. One ‘trick’ to keep the ads from being ignored is to randomize the color and even the placement. As with any of the decisions about location, placement and color it’s a trade off. How much do you emphasize the ads without annoying your visitors. Remember it’s better to have a 1% CTR with 500 regular visitors as opposed to a 5% CTR with 50 visitors. TIP: For forums try placing the adsense ads directly above or below the the first forum thread.
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